Insights
Research, analysis and field notes on search — what we measure inside Algorithm, what changes in the algorithms, and what it means for the companies we work with.
20 materials
Study
Designing Websites Around Human Central Vision
A new way to think about web layout — built on a simple fact about how the human eye actually sees. We only see sharply at the centre, so that's where the message, the proof and the call to action belong.
Guide
14 Common Website Issues for Real Estate Agents and How to Fix Them
Most real estate agent websites don't fail because they look bad. They fail on a handful of specific, fixable problems — and almost all trace back to one thing: design, SEO and the psychology of the buyer built as three separate job