About
Search, Design And Engineering
Under One Roof
We don't report traffic and call it growth. We build search-ready sites on our own analytics platform, so every number in the reporting is one you can open and check yourself from day one.
Most teams make you choose: a site that looks right or a site that ranks. We don't run design and search as separate departments, so a page doesn't have to trade one for the other.
SEO Is Not An Afterthought
We build search into the foundation — keyword research, architecture, and clean code — supported by our own SEO and analytics platform.
Design has to earn its place
We're obsessed with craft (and, yes, the design awards along the way). But every detail has to serve the user and the goal — a detail that looks good but does nothing doesn't ship.
One Team, No Outsourcing
Designers, developers, and SEO specialists handle the full cycle in-house. No sales department — every hour goes into the work, not into a funnel.
We start from your business, not a template
You won't be handed a template. We start by learning how your business actually makes money, then build the search and design decisions around that — not the other way round.
Roman Makuev — the person who started Neon and shaped how our tools and method work. An award-winning design background and deep SEO expertise — a rare mix, and the reason we treat search and design as one craft, not two departments. Algorithm is his answer to how SEO analytics should work.
The tools we needed didn't exist,
so we built our own
