SEO Services built on a diagnosis not a content quota

The standard fix for low traffic is more content. We start with why it's low — vector distance, link equity, information gain — and change the plan when the data says so.

Progress, not activityno monthly PDF of tasks done
Diagnosis, not a playbooklow traffic ≠ write more content
Strategy follows the datawhen they disagree, the plan changes
  • Reproducible Numbers
  • Live Platform Access
  • Update-Safe Architecture
  • Proprietary Analytics
  • Senior Execution
  • Zero Lock-In

Rankings that compound while competitors reset

Core SEO Capabilities

Nine capabilities under one retainer, run in one platform your team logs into. The point of each one is a buyer reaching the page, and the traffic is a by-product.

Entity & Semantic Architecture
Topical maps aligned with the Knowledge Graph
Keyword & Intent Research
Semantic clusters & demand mapping
Authority & Link Equity
Links scored by the equity that reaches the page
Technical & Rendering Forensics
Crawlability & Core Web Vitals
SEO Strategy
Growth roadmap & search resilience
SEO Audit
Diagnosis first, then a ranked fix list
Update Resilience & Recovery
Continuous volatility & risk monitoring
SXO & Conversion Optimization
Landing pages judged on what the visitor does next
Generative & AI Visibility (LLM Citability)
Passage-level citability for AI answers
Total Transparency

You get the login, not a screenshot

The data you'll see on day one, before any retainer starts.

You see the numbers we work from, at the same time we do. The reporting is the platform itself: vector distance between your pages and the ranking set, backlink equity, positions, Search Console, all inside Algorithm and refreshed as the work goes in. There is no monthly PDF.

◆ Live Data ◆ Same Login As Ours ◆ Search Console Inside
Information Gain & vector analysis — originality index and echo detection
Content authenticity & E-E-A-T audit — AI likelihood, content quality and trust signals
AI visibility diagnostics — share of voice and citation tracking across AI engines

Link Equity & Toxicity

Every link decision starts here. Before money moves, you see which donors carry authority and which carry the signals Google discounts.

What you see
  • Every donor scored before purchase. Network fingerprint, hosting, paid-placement signals, on-niche or filler. Sellers can't argue with a shared ad ID.
  • Every placement verified after it goes live. Still indexed, still on the page, still the agreed anchor, checked and logged, so a dropped link is caught the same week.
  • An anchor profile steered month over month. Distribution tracked against the over-optimisation line as links come in, so growth doesn't drift into the pattern a manual review looks for.
Donor score, placement check and anchor distribution sit in the same Algorithm view your team logs into.

Information Gain & Coverage Map

Before we write or brief a page, it's scored here: what the top already says, where it's silent, and which paragraphs of a draft would only echo what already ranks.

What you see
  • We brief only pages that can add something. Every sub-question of the query checked against the live top before a word is written: silent, shallow, or contested. If the top has said it all, we don't write it.
  • Editing decided by the score. Each draft paragraph marked add or echo, with the competitor passage shown, live while writing. What echoes gets cut.
  • Progress against your own baseline. Every rewrite re-checked on the same saved set of top pages, so the movement you see comes from your edits while SERP drift is held constant.
The score is a similarity model against the pages that rank today, our model of relevance rather than Google's. The passages are shown so you can judge it yourself.

Content Authenticity & E-E-A-T

As we produce and update content, every page is held to the citability bar: facts, sources and first-hand signals an AI engine can attribute.

What you see
  • Nothing ships without a source. Every assertion gets a data point, a named source or a first-hand detail before publish. The ones that can't get one are cut.
  • Service and product pages held to the buyer's checklist. What the top offers a buyer, price, terms, proof, named people, checked against yours before launch, with every claim paired to its proof.
  • An AI-pattern gate on every page. Every page runs through our AI-likelihood and E-E-A-T scoring before publish. What reads machine-written goes back to the editor.
There is no word-count metric anywhere in the scoring.

Full Coverage

The dashboard we open every week of the engagement: traffic, positions, competitors and backlinks for the domain, with Search Console beside the estimates, in the same view your team sees.

What you see
  • The trend, and what's driving it. Organic traffic and keyword history by month, position bands, new / up / down / lost keywords, plus Search Console: striking-distance queries, cannibalisation and decaying pages.
  • Competitors tracked, month by month. Keyword gap against the closest rival, traffic share and momentum over 6 and 12 months, so a competitor's growth is caught while it's still a gap you can close.
  • Authority and risk in one profile. Referring domains, anchors and new / lost links by month, a Link Risk score with its factors, and the topics that carry your traffic.
We work in this dashboard and so do you. There is no second version for the client.

AI Visibility Diagnostics

Month over month, you watch where your brand is cited across six AI engines, and which roadmap items move those citations.

What you see
  • AI citations tracked across six engines. ChatGPT, Perplexity, Gemini, Claude, Grok and Google AI Mode: recommended, listed, or the option to avoid, and who gets the answer when you're absent.
  • Which shipped items moved citations. Each roadmap item tied to the queries it targeted; you see the citation change after it went live.
  • The gap closing, as a trend. Your share of AI answers against named competitors, per engine, per month. The widest gaps go to the top of next month's roadmap.
Each query is re-run three to five times, so one lucky answer doesn't count as presence.
More in the platform Engineering tools for the scenarios where a mistake costs traffic: migrations, JS-heavy apps, post-update drops, due diligence.
Internal Link Analyzer
Orphan pages, click depth, broken links, redirects, noindex and canonical mismatches across up to 5,000 URLs. Content links and navigation links are counted separately, because a link in the body and a link in the footer don't carry the same weight.
Pre-Migration Complex Web Apps
JS-Rendered Crawl & Technical Check
Headless-Chrome crawl for React, Next.js and Vue sites, so you see links and content as Googlebot renders them. Per URL: indexability, Core Web Vitals, structured data, hreflang, AI-crawler access.
Complex Web Apps
Redirect Chain & Loop Inspector
Bulk detection of multi-hop redirect chains, loops and canonical conflicts across the URL map, up to 500 URLs per run.
Pre-Migration M&A Due Diligence
Indexation Coverage Check
Indexed or not, URL by URL across the sitemap, in Google and Bing. The first thing to read after a drop.
Post-Update Drops
Schema Validation & Generator
Structured data validated per URL, and valid JSON-LD generated for 15 types with required and recommended properties checked as you type.
Complex Web Apps Pre-Migration
Content Audit & AI-Footprint Scan
Every article graded on depth, E-E-A-T signals and genre fit; AI-generated share per page; keyword cannibalization and freshness across the whole blog. Keep, rewrite or delete, as a named list.
M&A Due Diligence Post-Update Drops
The Engineering Standard

Every move traces back to something we can show you

Three checks every recommendation passes before it ships:

Prove It
Grounded in Data
Every recommendation names the query set, the page or the competitor passage it came from. Vector distance and information gain are computed against your own ranking set, and we show the numbers so you can argue with them.
Measure It
Deterministic Metrics
The baseline is saved before a change ships and the same metric is re-run after: same query set, same competitor set, same date range, so the run can be repeated.
Explain It
Transparent Logic
The reasoning behind a change is written so your engineering and product teams can check it, and reject it if it doesn't hold.
Zero Lock-In Model

SEO services retained by results, month after month

No annual contract. The retainer is renewed month by month, and the work from any month leaves with you if you stop.

01
Paid Audit & Strategy
What it means
You see what we found and what we'd do, before any ongoing commitment.
02
Full Platform Access
What it means
Full access to Algorithm from day one; verify our thinking yourself.
03
We Start Working (Month 1)
What it means
Technical fixes, on-page, keyword research, new pages, content, blog review.
04
You Watch, Then Decide
What it means
See the work in real time and decide whether to continue, month by month.
Built For Scale

Built for products where search is the business

SaaS B2B High-Scale E-Commerce FinTech Complex Web Apps Real Estate Service Businesses

You talk to the engineers doing the work, not an account manager

Direct Senior Leadership

Your strategy is built and executed by the senior specialists who built the platform. The person answering your email is the person running the queries.

Roman Makuev
Roman Makuev
10+ years in search & digital design, creator of Algorithm, focused on high-scale digital products.

Send us your domain. We'll take a first look and tell you where the search equity is and where it isn't. If the site doesn't need a retainer yet, we'll say that too.

Frequently Asked Questions

Before You Ask

Nothing to install, no engineering lift on your side. Your product, growth and engineering teams get full login access to the Algorithm platform from day one, so every metric in the reporting, vector distance included, is one they can open and check themselves.

No. We sit on top of your team as the senior search layer. We turn the algorithmic risks into concrete specs your developers can act on: pull requests, DOM changes, SSR/SSG rendering. And we work alongside them while they ship, instead of handing over a document and leaving.

You keep everything. The audit findings, the semantic map, the roadmap and the schema work from Month 1 are yours to walk away with. Nothing is locked behind our tools.

Commercial tools work from crawled estimates and proxy numbers like DR and search volume. We read the things those numbers stand in for: the distance between your page and the ranking set, passage-level information gain, whether a link's equity reaches the page, and what the crawler renders after JavaScript. And we read them next to your Search Console, so you can see where the estimate was wrong.

Start with a live audit of the domain

Send us your domain. We'll run it through Algorithm and show you the findings in the platform, on your own login. Then you decide.