Most SEO audits find technical issues. This B2B SEO audit finds the gaps between what you sell, what your buyers search for, and what Google reads on your site.
A B2B SEO audit reads the site against how a buying committee searches: which queries bring qualified leads, which pages own them, and what Google reads between the two. Technical, on-page and off-page are all in scope, read together. Each finding points to a report, a query set or a URL you can open.
The audit runs on Algorithm, our own platform, with Screaming Frog, Search Console and logs feeding it. Your team gets a platform login during the engagement and after it.
B2B link profiles are full of guest posts that carry nothing. The off-page audit isolates which links bring authority and whether any of it reaches the pages that make revenue.
Years of consistent publishing usually means five articles fighting for one query and a solution page nobody links to. We map the site by meaning and grade the blog article by article.
Solution pages are audited as pages that sell to a buying committee. What the top gives a buyer, whether your page has it, whether your claims have proof, and whether the entities competitors name appear on your page at all.
One view of the domain before the funnel diagnosis. Where your organic traffic comes from by intent, which competitors own the queries you need, how much authority backs your revenue pages.
Your buyers ask ChatGPT and Perplexity who belongs on the shortlist. This module tracks whether you're in the answer, and which competitor took your place.
Three things leave the engagement with you: a PDF roadmap with the SEO strategy and the reasoning written out, an Excel workbook of findings, and platform access to recheck any number yourself.
A PDF roadmap that scores each action by impact versus effort and sorts them into immediate, mid-term and long-term, with the reasoning written out for each. It opens with an executive summary the board can read without the rest.
Tickets a developer can pick up as written: architecture and rendering fixes, with the affected URLs and the check that confirms the fix.
Briefs for new high-intent pages and for updating existing ones: the entities to cover, the questions a buyer asks, and what the page has to add that the top 10 doesn't.
How solution and integration hubs should be restructured to match buyer intent, and which existing pages fold into which.
Live dashboard for rankings, links and AI citations on our Algorithm platform, yours during the audit and after handoff, so your team can verify any finding at source.
Two weeks of written engineering support after handoff, with direct Q&A with our Lead Architect while your team ships the roadmap.
Fixed scope. Clear timeline, typically 3–4 weeks. Engagements start at $1,500.
A standard audit looks at sitewide technical health and traffic as a total. A B2B SEO audit looks at pipeline: which content reaches a buying committee, whether the low-volume, high-value queries that bring qualified leads have a page at all, and whether the trust signals a long sales cycle demands are on the site. On-page, off-page and technical factors are all in scope, but they're read against pipeline, not against a checklist.
All three, because a B2B stall rarely sits in one of them. Technical factors are checked with a JS-rendered crawl, on-page and content through the semantic map and the solution-page audit, off-page through the link equity audit. What we don't do is grade each area separately, the way most B2B SEO audit services do. The roadmap ranks findings by what they cost you in pipeline, whichever bucket they came from.
We do it, and you're welcome to share what you already have. B2B keyword research is less about volume and more about which queries a buying committee types before a demo: low-volume, high-value, often long. We build that set from your Search Console data, competitor rankings and the questions your sales team hears, then map each query to the page that should own it.
Usually 3 to 4 weeks. A site with several language versions or a heavy JS front end sits at the longer end.
Engagements start at $1,500 for a fixed scope, typically 3–4 weeks. The quote depends on the size of the site, the number of language versions and how heavy the JavaScript front end is; you get a fixed number after the first look at the URL, before anything starts.
Yes. Tickets go to your developers as tickets, briefs go to your writers as briefs, and the walkthrough is with whoever will do the work. Your in-house team or your agency can run the roadmap without us in the room.
Yes, and the method is public. The guide to why your traffic isn't reaching the pipeline walks through the joins we run: Search Console against GA4 and the CRM, commercial intent coverage, buying-committee queries, information gain, the blog and link audits. What the engagement adds is the whole site on Algorithm instead of a sample, and the findings scored by pipeline rather than by severity.
Then the audit says so, with the numbers: what the fixes would cost against a rebuild. Design, development and SEO sit in-house, so a rebuild keeps the solution pages, their rankings and the pipeline attached to them, with the same people who ran the audit.
Read-only access to Google Search Console and your analytics is enough. No admin, CMS or code access needed. We pull backlink and ranking data through our own Algorithm platform, so you don't need a paid Ahrefs or Semrush seat on your side.
Lead at Neon. Runs its B2B SEO audit services and built Algorithm, our in-house analytics platform. 10+ years in search & digital design.
Send us your URL. We'll take a first look and tell you whether an audit makes sense for where the site is now. If it doesn't, we'll say that too.