01 Impact vs. Effort
Prioritized Roadmap
A PDF roadmap scoring immediate, mid-term and long-term actions by impact versus effort, each with the written rationale behind it, opened by a board-ready executive summary.
B2B SEO Audit for traffic that never becomes pipeline
Standard audits catch technical errors. A B2B audit diagnoses why high-intent buyers, complex decision-making groups, and high-value deals aren't reaching your pipeline.
- Pipeline-First Diagnosis
- Commercial Intent Mapping
- Buyer Answer Coverage
- Revenue-Weighted Priority
- ICP Traffic Filtering
- Powered by Algorithm
B2B SEO audit diagnostics, from symptom to root cause
Core Capabilities
Missing tags almost never explain a B2B traffic stall. We trace how buyers search, how Google reads your architecture, and where the two diverge, down to the exact algorithmic triggers.
Update Loss Forensics
Why did traffic drop after a Google update?
Information Gain Analysis
Why do competitors rank for buyer searches we don't?
Entity Architecture
Why does Google understand competitors better than us?
Search Architecture
Why does a clean crawl report not equal growth?
Link Equity Audit
Why isn't our authority translating to rankings?
SXO & Intent Satisfaction
Why do visitors bounce without converting?
AI Search Visibility (GEO)
Why are we invisible in AI answers?
Symptom → Diagnosis
You've named the symptom, we find the cause
01
Traffic Without Pipeline
Symptom
“We're getting traffic, but no leads.”
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01
The Real Problem
Traffic is built on informational queries, not buying intent.
What We Check
Search intent, ICP alignment, commercial query coverage, and buyer-stage paths.
02
Rankings Without Revenue
Symptom
“We rank, but sales sees no value.”
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02
The Real Problem
Google knows your site for the wrong, non-commercial topics.
What We Check
Non-branded visibility, revenue-page rankings, and query-to-page mapping.
03
Content Without Results
Symptom
“We published 200 articles. Nothing.”
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03
The Real Problem
Content produced without a search architecture behind it.
What We Check
Cannibalization, cluster structure, information gain, and commercial coverage.
04
Technical Health, Zero Growth
Symptom
“We fixed technical SEO. Nothing happened.”
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04
The Real Problem
A clean technical audit isn't a healthy B2B search system.
What We Check
Indexation, rendering, entity architecture, intent alignment, topical authority.
05
Leads Without Fit
Symptom
“We get leads, but they're garbage.”
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05
The Real Problem
Traffic attracts the wrong audience, outside your ICP.
What We Check
Query → page → visitor → ICP → conversion path alignment.
06
Page 2 Stagnation
Symptom
“We're stuck on page 2.”
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06
The Real Problem
Content exists and is indexed, but can't break into the top 10.
What We Check
Intent match, topical support, internal architecture, entity associations.
07
Traffic Drops Without Explanation
Symptom
“Traffic dropped. GSC explains nothing.”
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07
The Real Problem
No manual action, no obvious error, yet competitors gained.
What We Check
Ranking displacement, algorithmic patterns, and silent search devaluation.
Proprietary Diagnostics & Continuous Access
The analysis standard tools can't run on your site
We run every audit on our own engine and give your team full platform access throughout the engagement and after it ends.
Link Equity & Toxicity
B2B link profiles are full of guest posts that carry nothing. The audit isolates which links bring authority — and whether it reaches the pages that make revenue.
What you see
- Where authority is stuck, and how to move it. Solution pages starved of internal links, each with the high-authority posts that should link to them — a named list, anchor suggested.
- The guest posts that never paid off. Placements carrying the signals Google discounts — paid-post hubs, off-niche sites, network footprints — with the evidence.
- An anchor profile that survives a manual review. Over-optimised anchors and toxic patterns caught, with a disavow file reasoned per domain.
Authority stuck off your solution pages does nothing for revenue.
Semantic Site Map & Blog Triage
Years of consistent publishing usually means five articles fighting for one query and a solution page nobody links to. We map the site by meaning and grade the blog article by article.
What you see
- Articles fighting for one query, and what to do with each. Cannibalizing pairs down to the duplicated section; merges paired, differentiations named. Plus the clusters your site owns and the topics held up by one page.
- Your whole blog triaged: keep, rewrite, merge, delete. Every article graded on depth, E-E-A-T signals, AI-written share and freshness — the junk dragging the domain becomes a named list with a decision per row.
- Blog posts ranking where a solution page should. Commercial queries caught by informational articles — the visitor arrives in the wrong context to buy. Each one mapped to the page that should own it.
Passage-level rewriting is a service, not an audit. The audit tells you which pages are worth it.
Commercial Audit for Solution Pages
Solution pages are audited as pages that sell to a buying committee: what the top gives a buyer, whether your page has it, whether your claims have proof — and whether the entities every competitor names are on your page at all.
What you see
- What every top competitor gives a buyer that your page doesn't. Pricing model, integrations, security, implementation time, named customers — checked against the top, ranked by how many competitors cover each.
- Every “cuts costs by 40%” matched to its proof. Claims paired with the case, number or source that backs them — or flagged as unsupported. Plus the anonymous team blocks a buyer and an engine both skip.
- The entities the top names and you don't. Integrations, standards, certifications, platforms, compared competitors — the terms every ranking page mentions, missing from yours. For an engine, a page without them isn't about the same thing.
In vendor due diligence, an unverifiable claim counts against you — and a missing SOC 2 mention counts twice.
Full Coverage
One view of the domain before the funnel diagnosis: where your traffic comes from by intent, which competitors own the queries you need, and how much authority backs your revenue pages.
What you see
- Which funnel stages search feeds, and which it starves. Rankings split by informational, commercial and transactional intent, with the queries at positions 4–20 that are closest to paying off.
- The rivals that matter, and their trajectory. Competitors by keyword overlap, the keyword gap against the closest one, traffic share — and momentum: who is growing, who is flat, who is losing.
- Search Console read the way a diagnosis needs. Striking-distance queries, pages cannibalising each other, content decaying month over month — your own data, not an estimate.
One dataset under every finding, and it stays yours after the engagement.
AI Visibility Diagnostics
Your buyers ask ChatGPT and Perplexity who belongs on the shortlist. This module tracks whether you're in the answer, and which competitor took your place.
What you see
- Whether you're on the AI shortlist — and who took your slot. Six engines asked “best X for”, “X alternatives”, “X vs Y” — your presence, position and the competitor named in your absence.
- Not just mentioned — how. Each mention classified recommended, listed, or the option to avoid, per engine. A negative mention is a page to fix.
- Stable presence, not luck. Three to five passes per query; you act on the brands engines name consistently, and see where your presence is random.
The first touch of your pipeline is increasingly an AI answer.
More in the platform
Targeted engineering tools built for high-stakes technical scenarios.
Internal Link Analyzer
Orphan pages, click depth, broken links, redirects, noindex and canonical mismatches across up to 5,000 URLs — with content links and navigation links counted separately, the way Google weights them.
Pre-Migration
Complex Web Apps
JS-Rendered Crawl & Technical Check
Headless-Chrome crawl for React, Next.js and Vue sites — links and content as Googlebot renders them — plus per-URL indexability, Core Web Vitals, structured data, hreflang and AI-crawler access.
Complex Web Apps
Redirect Chain & Loop Inspector
Bulk detection of multi-hop redirect chains, loops and canonical conflicts across the URL map, up to 500 URLs per run.
Pre-Migration
M&A Due Diligence
Indexation Coverage Check
Indexed or not, URL by URL across the sitemap in Google and Bing — the first signal to read after a drop.
Post-Update Drops
Schema Validation & Generator
Structured data validated per URL, and valid JSON-LD generated for 15 types with required and recommended properties checked as you type.
Complex Web Apps
Pre-Migration
Content Audit & AI-Footprint Scan
Every article graded on depth, E-E-A-T signals and genre fit; AI-generated share per page; keyword cannibalization and freshness across the whole blog — keep / rewrite / delete as a named list.
M&A Due Diligence
Post-Update Drops
What You Won't Get
A ranked fix list, not a data dump
A Typical SEO Audit
A Neon B2B Audit
What you get187 technical issues, 64 missing meta descriptions, 32 broken links
What you getThe specific reasons qualified buyers aren't reaching your pipeline
The advice"You need more content." "Build backlinks." "Increase Domain Authority."
The adviceWhich pages create demand, which support them, which should never have existed
The formatA 200-row spreadsheet nobody can prioritize
The formatDiagnosis → Impact → Priority → Action
The measureTraffic, rankings, and Domain Authority
The measureQualified pipeline, commercial visibility, and revenue pages
The question left open"Okay… but why aren't we getting customers?"
The question answeredWhy search isn't becoming pipeline, and how to fix it
Deliverables
What you walk away with, ready to ship day one
Concrete output your team ships from day one: a PDF roadmap with written rationale, an Excel workbook of findings, and live platform access to check every number yourself.
02 Dev-Ready Tickets
Technical & Engineering Specs
Developer-ready tickets for architecture and rendering fixes.
03 Content Briefs
Content & Information Gain Briefs
Actionable briefs for high-intent pages and updating existing assets.
04 Restructuring Plan
Architecture Blueprint
How solution and integration hubs should be restructured to match buyer intent.
05 Real-Time Platform
Algorithm Platform Access
Live dashboard for rankings, links and AI citations on our Algorithm platform, yours during the audit and after handoff, so your team can verify every finding at source.
06 7-Day Async Support
Implementation Guarantee
Seven days of written engineering support after handoff, with direct Q&A with our Lead Architect as your team ships the roadmap.
Process
How the audit runs, four steps
Fixed scope. Clear timeline, typically 3–4 weeks. Engagements start at $1,500.
Step 1
Discovery & Crawl
Connecting data sources and running a full-site crawl to establish the technical baseline.
Step 2
Intent & Architecture Mapping
Mapping demand layers and buyer intent against your current information architecture.
Step 3
Diagnostic Synthesis
Synthesizing findings into prioritized, scored recommendations across every layer.
Step 4
Walkthrough & Ticket Hand-off
Live walkthrough with your team and hand-off of dev-ready tickets and content briefs.
Frequently Asked Questions
Before You Ask
Standard audits focus on sitewide technical health and general traffic. A B2B audit focuses on pipeline creation: mapping content to buying committees, optimizing for low-volume/high-value intent, and engineering trust signals required for long sales cycles.
A complete B2B diagnostic typically takes 3 to 4 weeks, depending on the site's structural complexity, international footprint, and codebase.
Yes. Every deliverable is structured as actionable developer tickets and clear content briefs so your in-house or agency team can execute without ambiguity.
Sometimes the honest answer is that patching costs more than rebuilding. If the audit shows that, we say so, with the numbers to back it. And because design, development and SEO all sit in-house, we can take the rebuild from architecture to launch without losing the rankings and pipeline you've already earned. Either way, you leave with a clear-eyed decision.
Read-only access to Google Search Console and your analytics is enough. No admin, CMS or code access needed. We pull backlink and ranking data through our own Algorithm platform, so you don't need a paid Ahrefs or Semrush seat on your side.
You talk to the people doing the work, not an account manager
Direct Contact
Lead at Neon. Built Algorithm, our in-house analytics platform. 10+ years in search & digital design. Senior-only delivery.
Roman Makuev
Not sure if your site needs a full B2B audit?
Send us your URL. We'll take a quick initial look and tell you honestly if an audit makes sense for your current situation. No pitch, no pressure.