Most B2B SEO audit services catch technical errors and stop there. This one starts from a different question: why high-intent buyers, and the committees behind them, keep reaching your site and not your pipeline.
Missing tags rarely explain why organic traffic stalls or search engine rankings slip. We map how buyers search against how Google reads your site structure and technical setup, and every finding points to something you can open yourself: a Search Console report, a query set, a URL.
We run every audit on our own engine and give your team full platform access throughout the engagement and after it ends.
B2B link profiles are full of guest posts that carry nothing. The off-page audit isolates which links bring authority and whether any of it reaches the pages that make revenue.
Years of consistent publishing usually means five articles fighting for one query and a solution page nobody links to. We map the site by meaning and grade the blog article by article.
Solution pages are audited as pages that sell to a buying committee. What the top gives a buyer, whether your page has it, whether your claims have proof, and whether the entities every competitor names appear on your page at all.
One view of the domain before the funnel diagnosis. Where your organic traffic comes from by intent, which competitors own the queries you need, how much authority backs your revenue pages.
Your buyers ask ChatGPT and Perplexity who belongs on the shortlist. This module tracks whether you're in the answer, and which competitor took your place.
Three things leave the engagement with you: a PDF roadmap with the SEO strategy and the reasoning written out, an Excel workbook of findings, and platform access to check every number yourself.
A PDF roadmap that scores every action by impact versus effort and sorts them into immediate, mid-term and long-term, with the reasoning written out for each. It opens with an executive summary the board can read without the rest.
Tickets a developer can pick up as written: architecture and rendering fixes, with the affected URLs and the check that confirms the fix.
Briefs for new high-intent pages and for updating existing ones: the entities to cover, the questions a buyer asks, and what the page has to add that the top 10 doesn't.
How solution and integration hubs should be restructured to match buyer intent, and which existing pages fold into which.
Live dashboard for rankings, links and AI citations on our Algorithm platform, yours during the audit and after handoff, so your team can verify every finding at source.
Seven days of written engineering support after handoff, with direct Q&A with our Lead Architect as your team ships the roadmap.
Fixed scope. Clear timeline, typically 3–4 weeks. Engagements start at $1,500.
A standard audit looks at sitewide technical health and traffic as a total. A B2B SEO audit looks at pipeline: which content reaches a buying committee, whether the low-volume, high-value queries that bring qualified leads have a page at all, and whether the trust signals a long sales cycle demands are on the site. On-page, off-page and technical factors are all in scope, but they're read against pipeline, not against a checklist.
All three, because a B2B stall rarely sits in one of them. Technical factors are checked with a JS-rendered crawl, on-page and content through the semantic map and the solution-page audit, off-page through the link equity audit. What we don't do is grade each area separately, the way most B2B SEO audit services do. The roadmap ranks findings by what they cost you in pipeline, whichever bucket they came from.
We do it, and you're welcome to share what you already have. B2B keyword research is less about volume and more about which queries a buying committee types before a demo: low-volume, high-value, often long. We build that set from your Search Console data, competitor rankings and the questions your sales team hears, then map each query to the page that should own it.
Usually 3 to 4 weeks. A site with several language versions or a heavy JS front end sits at the longer end.
Yes. Tickets go to your developers as tickets, briefs go to your writers as briefs, and the walkthrough is with whoever will do the work. Your in-house team or your agency can run the roadmap without us in the room.
Sometimes the honest answer is that patching costs more than rebuilding. If the audit shows that, we say so and show the numbers. Design, development and SEO all sit in-house, so we can take the rebuild from architecture to launch without losing the rankings and pipeline you've already earned.
Read-only access to Google Search Console and your analytics is enough. No admin, CMS or code access needed. We pull backlink and ranking data through our own Algorithm platform, so you don't need a paid Ahrefs or Semrush seat on your side.
Lead at Neon. Runs its B2B SEO audit services and built Algorithm, our in-house analytics platform. 10+ years in search & digital design. Senior-only delivery.
Send us your URL. We'll take a first look and tell you whether an audit makes sense for where the site is now. If it doesn't, we'll say that too.