Insights
Research, analysis and field notes on search — what we measure inside Algorithm, what changes in the algorithms, and what it means for the companies we work with.
Technical SEO Audit: Reading the List, Not Generating It
Any tool generates the 170-issue list. The audit is reading it — which failures on the path from discovery to retrieval actually bind.
E-commerce SEO Audit: Triage, Not a Checklist
Millions of URLs, and almost none should rank. An audit as triage across a system, not a page inspection.
International SEO Audit: Where the Top-Ranking Guides Stop
What an international audit actually checks — and where the top-ranking guides stop.
B2B SEO Audit: Why Your Traffic Isn’t Reaching the Pipeline
Rankings up, pipeline flat. The audit that finds why good traffic never becomes deals.
Enterprise SEO Audit: The Template Is the Unit, Not the Page
At enterprise scale you audit the template, not the page — one fix ships across thousands of URLs.
B2B Website Redesign: Rebuilding Without Killing Your Pipeline
A redesign is the fastest way to lose rankings you spent years earning. Here's how to rebuild safely.
Web Development and SEO: Why It Starts Before the First Line of Code
The most expensive SEO problems are decided in the build. Fix them before you code, not after.
Designing Websites Around Human Central Vision
A research-based approach to layout: designing around where people actually look.
Common Website Issues for Real Estate Agents — and How to Fix Them
The recurring problems that cost real estate agencies leads, and the fixes that actually move the needle.