Insights
Research, analysis and field notes on search — what we measure inside Algorithm, what changes in the algorithms, and what it means for the companies we work with.
Mobile SEO Checklist
A mobile SEO checklist is a set of checks that confirm the mobile version of a site can be crawled, rendered, indexed, and used on a phone, in that order. Since Google finished the move to mobile-first indexing, the mobile version is the one in the index, and whatever Googlebot Smartphone fetches at your URL […]
Website Rankings Loss Audit: The Update Is a Date, Not a Diagnosis
The call usually starts the same way: “We got hit by the update.” A drop in Search Console, a date that lines up with something on the Search Status Dashboard, and a conclusion. Then the decomposition shows brand queries flat, non-brand down across one folder, and the folder’s canonical tags pointing at a staging domain […]
What to Do After Keyword Research: The Spreadsheet Isn’t the Plan
After keyword research, the next step is clustering. Group the list by which queries return the same URLs, and a few thousand rows become a few dozen intents; everything that follows works on those intents, not on the raw export. The last market entry I sized came in at 1,400 rows. Clustered, it was 30 […]
301 Redirect SEO Penalty: The Redirect Isn’t Punished. It’s Ignored.
A site gets “pushed” through a redirect pipe: a few thousand forum and web 2.0 links aimed at a layer of throwaway domains, each of those 301’d into the money site. Three months later nothing has happened. No drop, no manual action in Search Console, no warning of any kind. And no growth. The owner […]
Technical SEO Audit: Reading the List, Not Generating It
Any tool generates the 170-issue list. The audit is reading it — which failures on the path from discovery to retrieval actually bind.
International SEO Audit: Where the Top-Ranking Guides Stop
What an international audit actually checks — and where the top-ranking guides stop.
B2B SEO Audit: Why Your Traffic Isn’t Reaching the Pipeline
Rankings up, pipeline flat. The audit that finds why good traffic never becomes deals.
Ecommerce SEO Audit: How to Triage a Store’s URLs
Millions of URLs, and almost none should rank. An audit as triage across a system, not a page inspection.
Enterprise SEO Audit: The Template Is the Unit, Not the Page
At enterprise scale you audit the template, not the page — one fix ships across thousands of URLs.