Custom Web Development that ranks and sells

One custom web development company for design, search and engineering. Custom where it matters, existing tools where they fit.

Custom where it mattersnot a template with your logo
No over-engineeringexisting tools where they fit
Built for real trafficnot just for launch day
  • React · Next.js · Astro
  • SEO Architecture Built In
  • UX & Design Systems
  • Senior-Only Delivery
  • TypeScript, Documented, Yours

What the custom web development services cover, five layers

Core Capabilities

Five layers, one team, one codebase: UX and design system, frontend, SEO architecture, backend and integrations, AI features. This is the default scope of a custom web development project at Neon. A marketing site uses the first three; a web application, all five.

UX & Design Systems
A design system that keeps the interface consistent and converting after marketing adds its twentieth page.

Tokens, components and layout rules documented at the start, so the tenth release follows the same rules as the first. UX architecture and interactive prototypes before any screen is final.

[ UX Architecture · UI Systems · Design Tokens · Interactive Prototypes ]
Frontend Engineering
Pages load fast and stay fast, with the framework chosen for what the site actually is: content, app, or both.

React, Next.js or Astro depending on how much of the site is content and how much is app. Rendering chosen per route: SSR where it has to be fresh, SSG where it has to be fast. Core Web Vitals checked in CI before each release, on TypeScript throughout.

[ TypeScript · React / Next.js / Astro · SSR / SSG · Core Web Vitals ]
SEO Architecture
Search is decided before the first component exists. URL structure, semantic HTML and schema go into the architecture document, and the crawler reads what the plan specified.

Semantic HTML, JSON-LD schema, canonical and hreflang rules, internal linking, all set at the architecture stage. Each route checked in Algorithm before launch: indexability, rendered DOM, structured data.

[ Semantic HTML · JSON-LD Schema · Internal Linking · Canonical / Hreflang ]
Backend & Integrations
Built around the systems your team already runs (CRM, payments, inventory), on infrastructure in your own accounts.

APIs (REST or GraphQL) and the database schema designed from the integrations outward. Cloud hosting your own engineers can take over, with the deploy pipeline and environment variables documented.

[ REST / GraphQL APIs · Database Design · CRM / Payment Integrations · Cloud Hosting & CI/CD ]
AI & Smart Features
Search that understands a typed question, and the routine content work (tagging, categorisation, first drafts) handled in the CMS by code.

Vector search over your own catalog or content, filters that resolve natural-language queries, and automated tagging, categorisation and first drafts wired into the CMS.

[ Vector / Semantic Search · Smart Filters · Automated Workflows ]
Selected work
All
Design · Dev · SEO
Real Estate Website — SEO-First Design & Development
SEO · Development
15-Tool SaaS Platform For SEO Professionals
UX/UI · Design
UX/UI Design For A Luxury Fashion Online Store
UX/UI · Design
UX/UI Design For A Luxury Jewelry Boutique
E-Commerce · Design
UX/UI Design For A Cosmetics Brand
UX/UI · Design
Comprehensive Redesign Of A Bank Website And App
Landing Page · Design
Landing Page Design For A Law Firm
UX/UI · Design
UX/UI Design For A Web Designer Portfolio
Our Approach

Search, design and code ship as one system

Most builds keep design, search and engineering in separate rooms, and the seams show: a good-looking site the crawler can't read, or fast code that ranks for nothing.

Here the same team makes all three calls at once, from the first commit, and the DOM a developer ships is the one the SEO plan asked for:

Performance Budget Held
Main thread kept clear of third-party clutter, so Core Web Vitals still hold after the tag manager and the chat widget arrive.
Crawl Paths Set in Wireframes
Semantic DOM hierarchy and crawl paths are set in the wireframes, before a single component exists.
Typed, Documented Codebase
TypeScript codebase, modular components with documented boundaries, CI checks on each deploy. A new feature goes in beside the old ones.
Product Scope

Custom web development services by product type

01
Corporate & Marketing Websites
Corporate sites where the design carries the brand and the SEO foundation is laid before the first page is designed: solution pages, hubs, internal linking, schema.
02
E-Commerce Platforms
Storefronts for premium brands. Catalogs that stay fast at thousands of SKUs, filters and facets that don't spawn ten thousand crawlable URLs, product pages with the structured data a category needs to rank.
03
SaaS & Custom Web Application Development
Custom web application development on the same design system as the marketing site: dashboards and browser-based tools that hold up in daily use, and a public site that brings in the signups.
04
Marketplaces & Listings
Real estate, directories, catalogs of anything. Listing pages that get indexed at scale, search that returns the right listing, and a structure that doesn't collapse at tens of thousands of pages.
05
Client Portals & Business Systems
Internal tools and client hubs: roles and permissions, integrations with the systems staff already use, and the manual steps in a workflow replaced with code.
Process

How a custom web development project runs, five stages

Discovery & Search Architecture
Business goals, user intent, content hierarchy, entity data model and technical constraints, written down and agreed before any code. Later decisions get checked against this document.
UX & Search-Aware Design System
Wireframes follow the intent journeys from step one. Semantic layouts, UI components and design tokens are fixed here, so development starts from a system with the screens already derived from it.
Frontend & Backend Development
Frontend and backend in TypeScript, SSR or SSG rendering chosen per route, semantic HTML in the DOM from the first component, API contracts written before the screens that call them.
Performance & Indexation QA
Rendering speed, Core Web Vitals, JS hydration, schema validation and crawlability, tested under production-like load, with the numbers in the QA report.
Launch & Post-Launch Tracking
Zero-downtime deployment, redirects mapped URL by URL on a replatform. After launch, indexation and server response times (TTFB) are tracked in Algorithm, the platform each client keeps access to.
Frequently Asked Questions

Before You Ask

Usually when at least two of these apply: the site has to talk to systems that already exist, there's search traffic that can't be lost during the rebuild, the codebase has to outlive the people who wrote it, or more than one team has a say in the site. A template breaks on the first of those. Custom code is built for all four. If none apply, a template on a good CMS is the right call, and we'll say so.

Either way. We can run as a self-contained product unit, or sit inside your team and build specific modules alongside your engineers and designers. Whichever one gets the work shipped.

Yes, in stages: decoupling the API backend first, or adding an SSR layer in front of the legacy app, so speed and search visibility improve without taking the site down mid-flight. The redirect map and the ranking URLs are frozen before the first stage ships.

Yes. Dashboards, client portals, SaaS products and internal tools, on the same TypeScript codebase and design system as the public site, so the app and the marketing pages don't drift apart after launch. Algorithm, our own 15-tool platform, is built this way.

SEO is decided during architecture. Semantic HTML, JSON-LD schema and the SSR/SSG rendering choices are structural, and retrofitting them later means rebuilding the thing you just shipped.

TypeScript, clear component boundaries, CI checks on each deploy, and documentation written as the code is, so the next team builds on it rather than reverse-engineering it. Repository and hosting sit in your accounts, so a handover is a permissions change, not a migration.

You talk to the people who build it

Direct Contact

Lead at Neon. Built Algorithm, our in-house 15-tool analytics platform, with this team. 10+ years in search & digital design.

Roman Makuev
Roman Makuev
Planning a new build or a replatform?

Send the scope you have, even if it's a page of notes. We'll read it, come back with the questions a build like this raises, and say whether a new build or a staged replatform makes more sense.

Start a Project LinkedIn