Insights
Research, analysis and field notes on search — what we measure inside Algorithm, what changes in the algorithms, and what it means for the companies we work with.
B2B Website Redesign: Rebuilding Without Killing Your Pipeline
Most B2B redesigns make the site prettier and the pipeline worse. Here's the sequence I run instead, and the traps at each stage that cost demos first and rankings second.
Web Development and SEO: Why It Starts Before the First Line of Code
The SEO decisions that cost the most to undo are made before anyone writes code: architecture, rendering, the CMS, the Core Web Vitals numbers people get wrong, and the acceptance checklist a developer can sign off.
Designing Websites Around Human Central Vision
A new way to think about web layout — built on a simple fact about how the human eye actually sees. We only see sharply at the centre, so that's where the message, the proof and the call to action belong.
14 Common Website Issues for Real Estate Agents and How to Fix Them
Most real estate agent websites don't fail because they look bad. They fail on a handful of specific, fixable problems — and almost all trace back to one thing: design, SEO and the psychology of the buyer built as three separate job