Insights

Research, analysis and field notes on search — what we measure inside Algorithm, what changes in the algorithms, and what it means for the companies we work with.

13 materials

Guide

B2B Website Redesign: Rebuilding Without Killing Your Pipeline

A redesign is the fastest way to lose rankings you spent years earning. Here's how to rebuild safely.

Guide

Web Development and SEO: Why It Starts Before the First Line of Code

The most expensive SEO problems are decided in the build. Fix them before you code, not after.

Study

Designing Websites Around Human Central Vision

A research-based approach to layout: designing around where people actually look.

Guide

14 Common Website Issues for Real Estate Agents and How to Fix Them

The recurring problems that cost real estate agencies leads, and the fixes that actually move the needle.