Digital Experience Design that fixes what the interface hides

Your site looks good — but the experience behind it quietly loses customers. We design the system behind how they understand, navigate and act.

  • Behavioral UI/UX
  • SEO-Engineered Layouts
  • Design System Tokens
  • Core Web Vitals Optimized
Dev-Ready Handover

We architect it. We don't decorate it.

Core Design Capabilities

Product design built to load fast, rank, and turn visitors into buyers — the system behind how people read a page and decide to act, not the paint on top of it.

Behavioral UI/UX Architecture
Conversion flows & user intent alignment
SEO-Engineered Layout Systems
Semantic DOM structure & H-tag hierarchy
Design Systems & Tokenization
Modular Auto-Layout Figma components
SaaS & Product Interfaces
Complex dashboards, portals & web apps
Core Web Vitals & Speed UI
Lightweight layout assets & zero-CLS design
Generative & LLM-Ready UX
Passage-level content framing for AI engines
Selected work
All
The Hidden Tax On Growth

Bad UX leaks revenue before the numbers admit it

Your website may not have a design problem. It may have an experience problem. Looks good. Feels difficult. Explains too little. Asks too much. Converts too late. Breaks on mobile.

01
Trust Architecture Failure
The Cost
High-value B2B buyers leave within seconds when an interface fails to project enterprise-grade authority.
+
01
Symptoms
Generic layout templates. Unclear value hierarchy. Missing authority signals. Low perceived product value.
02
Revenue Path Breakdown
The Cost
Marketing brings high-intent traffic, but dead-end UX journeys prevent users from converting into pipeline.
+
02
Symptoms
Weak information architecture. Broken decision paths. Unclear product positioning. Conversion drop-offs.
03
Organic Visibility Collapse
The Cost
Beautiful interfaces built without search architecture break indexation and kill compounding organic acquisition.
+
03
Symptoms
Non-semantic DOM structure. Crawl budget waste. Rendering bottlenecks. Opaque passage hierarchy.
04
System Scalability Failure
The Cost
Without a modular, tokenized UI infrastructure, every new feature or market expansion becomes exponentially more expensive.
+
04
Symptoms
Lack of component tokens. Design drift. Costly developer rewrite cycles. Frustrated engineering teams.
05
Interaction Clarity Loss
The Cost
A premium interface means nothing if users can't tell where to go, what to click, or what happens next.
+
05
Symptoms
Confusing navigation. Hidden links. Unclear controls. Elements behaving against expectation.
06
Excessive Interaction Cost
The Cost
Experiences rarely break on one big error — they die by a hundred small frictions that quietly drain conversion.
+
06
Symptoms
Too many choices. Long forms. Unnecessary steps. Competing CTAs. Visual noise. Modal overload.
07
Cross-Device Breakdown
The Cost
Desktop looks polished while mobile feels like a different, broken product — where most of the traffic actually is.
+
07
Symptoms
Cramped navigation. Broken filters & tables. Tiny tap targets. Horizontal overflow. Heavy mobile JS.
SEO-Native Design Framework

Search architecture baked in from the first screen

Whether it's a new build or a redesign, search equity goes in at wireframe stage. Before a screen is designed we've settled which pages exist, what each one is for, and how they link — so the structure a crawler reads and the structure a user navigates are the same one, not after the screens are painted.

New Products & Platforms
Architecting scalable URL logic, semantic clusters, and high-yield intent templates before writing a single line of code.
Complex Filtering & Facets
Engineering SEO-friendly dynamic filters and programmatic pages without creating crawl budget waste or duplicate content.
Enterprise Redesigns
Preserving existing domain authority, mapping legacy URL structures, and upgrading semantic DOM hierarchies without losing rankings.
AI & LLM Optimization
Framing content passages and layout components to ensure high citability in ChatGPT, Gemini, and Perplexity answers.
Predictable Execution

A process built to hold at enterprise scale

Six stages, each with defined deliverables. No surprises at handover.

01
Intent & Revenue Discovery
Understanding how customers search, evaluate, and convert to define the optimal SEO strategy, information architecture, and business objectives before design begins.
Search IntentConversion GoalsContent Strategy
02
SEO Architecture & Wireframing
Building a semantic page structure, logical content hierarchy, and conversion pathways that improve both crawlability and user experience.
Semantic StructureUser FlowsInternal Linking Logic
03
Trust-Centered Interface Design
Designing interfaces that establish credibility, reduce decision friction, and guide visitors toward meaningful business actions.
Visual HierarchyAuthority SignalsScalable Design System
04
Performance & Search Optimization
Optimizing layouts, assets, and interactions to deliver fast loading experiences, excellent Core Web Vitals, and search-friendly rendering.
Core Web VitalsZero-CLS LayoutsLightweight Assets
05
Launch-Ready Engineering Handover
Delivering production-ready design systems with clear specifications, semantic implementation guidance, and developer-first documentation.
Component LibrarySemantic HTML MappingEngineering Walkthrough
06
Launch Validation & Growth Readiness
Validating technical implementation, SEO integrity, and user experience after launch to ensure the website is ready to grow from day one.
Post-Launch QASEO ValidationAnalytics Verification

You talk to the engineers doing the work, not an account manager

Direct Senior Execution

Your design system and interface architecture are built directly by senior specialists with deep background in UI/UX, conversion mechanics, and technical SEO.

Roman Makuev
Roman Makuev
10+ years in search & digital design, award-winning designer, and creator of Algorithm.
◆ Direct Access ◆ Zero Account Layer ◆ Award-Winning Design
Frequently Asked Questions

Before You Ask

It's the most common way a redesign backfires: the new site looks better and ranks worse, because the rebuild quietly broke the URL paths, heading structure or DOM the old rankings sat on. We map what carries ranking equity before anything moves, and preserve it through the rebuild — redirects, structure and crawl paths accounted for, not discovered after traffic drops.

Yes — tokenized Auto-Layout components, not flat pictures. Every state a developer needs is specced: hover, active, error, loading. They build from the file instead of guessing what you meant.

Yes — B2B platforms, dashboards, dense SaaS products. The harder the information density, the more the design decisions actually decide something, which is the work we'd rather be doing.

Visual design stops at how it looks. We're also on the hook for whether it loads fast, ranks, and converts — so the same interface gets judged on Core Web Vitals and on what a buyer does next, not only on the mockup.

Ready to fix the experience behind your site?

No sales pitch. Send us your current product or brief, and we'll run a quick UX/SEO layout assessment and tell you straight how to engineer it for higher conversion and search authority.