SEO Algorithm — A 15-Tool SaaS Platform For SEO Professionals
A full SaaS platform we designed, engineered and optimized end to end: 15 SEO tools in one workflow, built on a core of proprietary analyses the market doesn't offer. We were the client, the product team and the SEO team at once, which is the whole point. We build complex products, and we put search into the foundation rather than on top.
The project started as our own in-house instrument. Working on client SEO, our team kept hitting the same wall: the data needed for a single decision was scattered across six different subscriptions, and some of the checks that mattered most weren’t available anywhere. So we built our own.
The task was to turn that internal tool into a real product: bring every tool into one place, add the analyses competitors didn’t offer (link quality analysis on our own methodology, a full content audit) and wrap it all in an interface a professional could actually enjoy using. Design, front end, back end and its own SEO, all built from scratch, in-house.
Professional SEO specialists, in-house SEO and marketing teams, and agencies. People who run this work daily and need precise answers, not another dashboard full of numbers they have to interpret.
The platform is built to work across B2B, B2C, SaaS, ecommerce and local sites alike.
We designed and developed the whole platform in-house: UX/UI, front end, back end and its own SEO. Fifteen tools in one workflow, with a proprietary core the standard stacks don’t run: the Core Intelligence suite (Coverage Map, Information Gain, Commercial Audit, Topical Map) and a full Text Audit. Every other tool was rebuilt on live data and reworked for how search actually behaves now. Three decisions shaped it.
Closing the gaps. We added the checks the market was missing: a Text Audit (E-E-A-T, AI detection, readability, plagiarism), a Link Quality Analyzer built on our own methodology rather than a single borrowed metric, and an AI Tracker that shows where a brand appears across six AI engines.
AI where it earns its place. We connected AI only to the tools that genuinely benefit from it. The SERP analyzer, for example, generates a content brief from real top-results data, not from a generic prompt.
An interface that stays out of the way. The brief called for a clean, modern, genuinely usable product. Every score is transparent, showing the math behind it instead of a black-box number, and the design gives a specific answer rather than dashboard noise.
