Beauty · E-Commerce

UX/UI Design For A Cosmetics Brand

Scope

Research · UX/UI design · Concept · Art Direction

Brief

To design a stylish, modern and intuitive website for a skincare brand, aimed at a millennial female audience, one that reflects the brand’s character, builds trust in the products, and turns visitors into buyers.

(001) Women aged 25–40, digitally native millennials, comfortable shopping online.

(002) Middle to upper-middle income, living in cities, willing to invest in quality skincare.

(003) They value self-care, clean and effective formulas, and brands with a clear identity. They research ingredients before buying, and trust social proof and authentic visuals over hard selling.

A clean, contemporary interface with soft, brand-led visuals and high-quality product photography. Clear product pages with ingredients and benefits up front, an editorial blog to build authority, and a streamlined path from browsing to checkout, fully responsive across mobile and desktop.

Soft, brand-led, product-forward

A calm cream palette and elegant type carry the brand from the first screen: the hero leads with the product and a clear promise, then flows through about, philosophy and editorial without ever shouting.

Colors

Black

#000000

Cream

#F3EEE9

Grey

#E5E5E5

White

#FFFFFF

Fonts

New-YorkerC Headings

Montserrat Body, UI

Editorial on the phone

Community, hero, blog and about, each screen composed for mobile with the same soft grid and generous space, so the brand reads as considered on any device.

A product page that answers doubts

Ingredients and benefits up front, a clear price and quantity, and “how it use / returns / shipping” folded in below, everything a considered buyer checks before adding to bag, without clutter.

An editorial blog that builds authority

Skincare routines, makeup guides and ingredient explainers: an editorial layer that earns trust with this audience and gives the brand real reasons to rank in search.