Roman Makuev
Founder of Neon. Award-winning digital experience designer and SEO specialist with 10+ years in product design and UI/UX, and creator of custom analytics platforms — like SEO Algorithm — built for high-scale interfaces.
I've spent the last decade at the intersection of search and engineering — moving from classic on-page SEO into the mechanics of how modern retrieval systems actually read, rank, and cite content. My work centers on algorithmic semantics: vector distance, passage-level information gain, entity coverage, and the retrieval constraints that decide which pages get surfaced in AI answers.
At Neon I architect the systems behind that work. That means designing crawlable, render-safe front-ends, mapping search demand into information architecture before a line of code is written, and building the analytics platform — Algorithm — that lets our clients see what search engines see in real time, instead of a month-old export from someone else’s crawler.
Proof & Digital Footprint
Where the work lives. Profiles, platforms, and published research you can verify independently.
Latest Articles & Research
All insights →Mobile SEO Checklist
What Googlebot Smartphone fetches at your URL is the page Google indexes, on desktop too. This checklist runs in the order the index is built: parity, crawl, index, render, then performance and UX.
Website Rankings Loss Audit: The Update Is a Date, Not a Diagnosis
Positions, impressions and clicks fall for different reasons. The audit that locates the loss — where, when, in which metric, and what took the place your pages held — before it names a cause, in the order of what it costs to rule each one out.
What to Do After Keyword Research: The Spreadsheet Isn’t the Plan
Keyword research ends with a list. The sequence that turns it into pages: which intent becomes which URL, in what order, with what inside. Two branches: a new site and a site that already exists.
301 Redirect SEO Penalty: The Redirect Isn’t Punished. It’s Ignored.
Google almost never penalizes a redirect. It reads what the redirect claims, checks whether the claim holds, and when it doesn't, passes nothing through. Five ways the check fails, and the one case that still ends in a manual action.
Technical SEO Audit: Discovery, Crawl, Render, Index, Retrieval
A technical SEO audit checks whether a search engine can discover, crawl, render, index and retrieve the pages that matter. Six places the path breaks, how to prove each one, and who fixes it.
B2B SEO Audit: Why Your Traffic Isn’t Reaching the Pipeline
Rankings up, sessions up, pipeline flat. A B2B SEO audit for that problem: where good traffic stops turning into qualified deals, and how to measure it instead of guessing.
International SEO Audit: Hreflang, Indexation by Locale and the URL Decision
An international SEO audit reads one site market by market: which page Google serves in which country, whether every locale is in the index, and where two targeting signals disagree. This is the order I run it in, with the reports and filters named.
Ecommerce SEO Audit: How to Triage a Store’s URLs
Millions of URLs, and almost none should rank. An ecommerce SEO audit by triage: index decisions, crawl budget, facets and the product feed.
Enterprise SEO Audit: Templates, Crawl Budget and Index by Sitemap
An enterprise SEO audit reads the rules above the pages: the templates that generate URLs, the crawl allowance per host, the index per sitemap, and the team that owns each fix.