Research ▪️ UX/UI design ▪️ Concept ▪️ Art Direction
TASK 
Web design should reflect the brand's identity and values while catering to the discerning tastes and preferences of the target audience of luxury consumers.
TARGET AUDIENCE
The primary demographic consists of affluent consumers with high disposable incomes who are willing to spend more on luxury items. They view luxury brands as a status symbol and a way to express their social status and taste. Trendsetters & Influencers, ▪️ Discerning Consumers, ▪️ Fashion Enthusiasts, ▪️ Affluent Individuals.
SOLUTION
▪️ Seamless, minimalistic & intuitive user experience, ▪️ Elegance & Sophistication, ▪️ Visual Appeal.
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