Research ▪️ Information Architecture ▪️ UX/UI design ▪️ Concept ▪️ Art Direction
TASK
To redesign the website and mobile app of a modern bank — improving the user experience, increasing engagement and streamlining online banking. The new design had to be intuitive, secure, visually refined and fully adapted to every device, from desktop to mobile.
TARGET AUDIENCE
▪️ Individual customers — managing personal accounts, savings, loans and everyday financial tasks. ▪️ Small and medium-sized businesses — owners and entrepreneurs who need efficient tools for finances, payroll and transactions. ▪️ Younger, tech-savvy users — Millennials and Gen Z who value speed, convenience and modern digital experiences..
SOLUTION
▪️ A clean, minimalist interface focused on effortless navigation — quick access to accounts, transfers and transaction history ▪️ A mobile-first approach, designed for the way most customers actually bank today ▪️ A clear, reassuring visual language appropriate for a financial institution, where trust and security matter ▪️ Gamification elements to make routine banking more engaging and encourage regular use ▪️ A consistent experience across website and app, on every screen size
DESKTOP / НOME PAGE
MOBILE VERSION