Research ▪️ UX/UI design ▪️ Concept ▪️ Art Direction
TASK 
Not only has web-design to reflect the unique identity and values of a brand, but to meet the sophisticated tastes and high expectations of the premium-class audience. The design has to emphasize the exclusiveness of a brand, creating harmony between aesthetics, functionality and an emotional response.
TARGET AUDIENCE
The main demographic group consists of well-off consumers with high disposable income who are willing to spend more on luxury goods. They perceive luxury brands as the symbols of status and the means of expressing their social status and taste. Trendsetters and influencers ▪️ discerning consumers ▪️ fashion enthusiasts ▪️well-off people.
SOLUTION
▪️ Seamless, minimalistic & intuitive user experience, ▪️ Elegance & Sophistication, ▪️ Visual Appeal.
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