Research ▪️ Information Architecture ▪️ UX/UI design ▪️ Concept ▪️ Art Direction
TASK
Redesign the website and mobile app for a modern bank with the goal of enhancing user experience, increasing customer engagement, and streamlining online banking processes. The new design should be user-friendly, secure, visually appealing, and optimized for both desktop and mobile platforms.
TARGET AUDIENCE
Retail Customers: Individuals using the bank's services for personal accounts, savings, loans, and everyday banking needs. Small to Medium-Sized Businesses (SMBs): Entrepreneurs and business owners managing finances, payroll, and transactions for their companies. Young Professionals and Tech-Savvy Users: Millennials and Gen Z customers who value speed, convenience, and digital solutions.
SOLUTION
A clean, minimalist design that focuses on ease of navigation, allowing users to quickly access their accounts, transfer funds, and view transactions. Mobile-First Approach. Gamification Elements.
DESKTOP / НOME PAGE
MOBILE VERSION