Research ▪️ Information Architecture ▪️ UX/UI design ▪️ Concept ▪️ Art Direction
TASK
To redesign a web-site and a mobile application of a modern bank with the aim of improving user experience, enhancing user engagement and optimizing on-line banking processes. The new design has to be intuitive, safe, visually appealing and adapted to any devices, including desktop computers and mobile platforms.
TARGET AUDIENCE
Natural persons who use the bank to manage personal accounts, keeping savings, getting bank loans and carrying out every day financial tasks. Small and medium-sized businesses. Business owners and entrepreneurs in need of efficient tools for managing finances, payrolls and transactions. Young specialists and technologically advanced audience. Millennials and representatives of generation Z who value speed, comfort and innovative digital solutions.
SOLUTION
A clean, minimalist design that focuses on ease of navigation, allowing users to quickly access their accounts, transfer funds, and view transactions. Mobile-First Approach. Gamification Elements.
DESKTOP / НOME PAGE
MOBILE VERSION