Research ▪️ UX/UI design ▪️ Concept ▪️ Art Direction
PROJECT GOAL
To create an appealing and user-friendly design reflecting the uniqueness and premium value of a jewelry brand, stimulating sales and attracting new customers.
TARGET AUDIENCE
(001) 25–45 лет. Main focus group — women, but the site also has to be user-friendly and attractive for men looking for gifts. (002) People with medium to high incomes, living in cities and residential areas with a higher standard of living. (003) Psychographics. Fashion-conscious and trend-driven. They value uniqueness, craftmanship and quality. Striving for self-expression via style and accessories. Genuinely value personalized approach.
SOLUTION
Clean, modern aesthetic design with high-quality product photography. Engaging, informative, and trustworthy user experience. Easily browse and purchase
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