Research ▪️ UX/UI design ▪️ Concept ▪️ Art Direction
PROJECT GOAL
Create an attractive and user-friendly website that reflects the uniqueness and premium nature of the jewelry brand, drives sales, and attracts new customers.
TARGET AUDIENCE
(001) Age: 25-45. Skewed towards women, but also men for gifting (002)Income & Locations: Middle to upper-middle class. Urban/suburban areas with higher disposable incomes (003)Psychographics: Fashion-conscious, value uniqueness, craftsmanship, high-quality, self-expression, and individuality
SOLUTION
Clean, modern aesthetic design with high-quality product photography. Engaging, informative, and trustworthy user experience.Easily browse and purchase
DESKTOP